Looking for the real GoHighLevel pricing? The headline numbers are easy to find, but they’re only half the story. GoHighLevel has three main pricing plans, and on top of the base price there are usage fees for SMS, email, and AI that most guides skip. Below is the complete breakdown, verified against the official 2026 plans, so you know exactly what you’ll pay before you commit.
- CRM & unlimited contacts
- Funnels & websites
- Email & SMS marketing
- Up to 3 sub-accounts
- AI tools included
- White-label branding
- Unlimited sub-accounts
- SaaS Mode / rebilling
- Everything in Starter
- Unlimited sub-accounts
- White-label branding
- Unlimited contacts & users
- API access
- Advanced automations
- SaaS Mode / rebilling
- Rebilling markup control
- Everything in Unlimited
- SaaS Mode — resell as your own
- Rebilling & markup control
- Stripe billing automation
- SaaS Configurator
- Priority support
- Split testing
- Advanced API
The Real Cost: Usage Fees Most Guides Skip
Here’s what catches people off guard: the base plan only covers platform access. SMS, phone calls, email, and metered AI are billed separately through LC Email and LC Phone. Most users pay 30–50% above the base plan once usage is added, typically an extra $20–$150/month depending on volume.
| Usage type | Approx. rate (2026) | What it means |
|---|---|---|
| ~$0.675 per 1,000 | Usually under $10–15/mo unless you run big campaigns | |
| SMS | ~$0.0079 per segment | Adds up fast with heavy text sequences |
| Phone calls | ~$0.014 per minute | Only if you use built-in calling |
| AI Employee | $97/mo per sub-account | Optional — unlimited conversational AI, or pay-as-you-go |
What You’ll Actually Pay
Base price plus realistic usage, for three common profiles:
Monthly vs Annual: Which Should You Pick?
Annual billing saves about 17% (roughly two months free), but our honest recommendation: start monthly for your first 60–90 days. Validate that the platform fits your workflow before locking in a full year. You can always switch to annual once you know it’s a keeper, and the 30-day extended trial gives you real time to decide before paying anything.
Try GoHighLevel Free for 30 Days No commitment — start monthly, upgrade to annual later if it fitsIs GoHighLevel Worth the Price?
For agencies and service businesses, yes. Replacing a CRM, funnel builder, email platform, booking tool, SMS system, and reputation manager separately would run $400–$600+ per month. GoHighLevel’s Starter plan covers all of that for $97 plus usage. The value breaks down if you’re a freelancer who only needs a simple CRM, or an e-commerce store, in those cases you’re paying for power you won’t use.
For the full picture including features, pros, and cons, read our complete GoHighLevel review. Planning to resell it? See our white label pricing guide. Weighing it against another tool? See GoHighLevel vs ClickFunnels or browse GoHighLevel alternatives.
Get our GoHighLevel cost calculator
A simple spreadsheet to estimate your real monthly bill including usage fees, before you sign up.
GoHighLevel Pricing FAQ
How much does GoHighLevel cost per month?
GoHighLevel costs $97/month (Starter), $297/month (Unlimited), or $497/month (Agency Pro). Paid annually, those drop to roughly $81, $248, and $414/month. Usage fees for SMS, email, and AI are billed separately on top.
Are there hidden fees with GoHighLevel?
Not hidden in a shady sense, but real. SMS (~$0.0079/segment), email (~$0.675/1,000), phone (~$0.014/min), and optional AI Employee ($97/mo) are billed on top of your plan. Most users pay an extra $20–$150/month depending on volume.
Does GoHighLevel offer annual discounts?
Yes. Annual billing saves about 17% (roughly two months free) versus month-to-month. Starter drops from $97 to about $81/month, Unlimited from $297 to about $248/month, and Agency Pro from $497 to about $414/month.
Is there a free trial?
Yes. The standard trial is 14 days, but through the Bootcamp link you get an extended 30-day free trial, giving you real time to test the platform before you’re charged.
Ready to Start? Claim Your 30-Day Trial Double the standard trial length through our link