GoHighLevel’s whole pitch is breadth: it bundles the tools most businesses buy separately into one platform. Below is the complete feature list for 2026, grouped by what each set of tools actually does, including the AI features that reshaped the platform this year.
CRM & Sales
- Contact management — unlimited contacts with full activity history (calls, emails, texts, notes) in one timeline
- Sales pipelines — drag-and-drop visual pipelines for lead tracking, onboarding, or closing
- Unified inbox — SMS, email, calls, and social DMs (Messenger, Instagram, WhatsApp) in one thread
- Task & team management — assign leads, set deadlines, track team activity
Marketing & Communication
- Email marketing — built-in campaigns, templates, and broadcasts
- SMS marketing — 2-way texting, bulk campaigns, automated sequences
- Voicemail drops & calling — native phone system with call tracking
- Social media planner — schedule posts across channels from one dashboard
Funnels, Sites & Booking
- Funnel builder — drag-and-drop landing pages and sales funnels (replaces ClickFunnels)
- Website builder — full multi-page sites with custom navigation and forms
- Appointment booking — native calendars with automated reminders that sync to the CRM
- Forms & surveys — capture leads directly into the pipeline
Automation
- Visual workflow builder — multi-step automations triggered by forms, bookings, payments, tags, or pipeline changes
- Conditional logic — if/else branches based on contact data
- Multi-channel actions — send email, SMS, voicemail, Messenger, and internal notifications
- Integrations — connect to Google Sheets, Zapier, webhooks, and 200+ apps
AI Tools (2026)
- Conversation AI — responds to leads via SMS and chat 24/7, qualifies and books
- Voice AI — answers inbound phone calls, qualifies leads, books appointments
- Content AI — generates email copy, SMS, social posts, and blog content
- Agent Studio — visual builder for custom multi-step AI agents
- Reviews AI — auto-generates responses to Google reviews
Agency & White-Label
- White-label branding — rebrand the desktop platform with your logo and domain
- SaaS Mode — resell GoHighLevel as your own software with automated billing
- Unlimited sub-accounts — one account per client (on higher tiers)
- Branded mobile app — your own iOS/Android app (Agency Pro)
Reputation & Reporting
- Reputation management — request, monitor, and respond to reviews
- Analytics dashboards — track leads, campaigns, and pipeline performance
- Ad reporting — Google and Facebook ad performance in one view
What These Features Replace
The reason the feature list matters is cost. Bought separately, this stack runs $600–700+/month:
| Tool it replaces | Typical cost |
|---|---|
| ClickFunnels (funnels) | ~$147/mo |
| ActiveCampaign (email) | ~$79/mo |
| Calendly (booking) | ~$20/mo |
| Birdeye (reputation) | ~$300/mo |
| Basic CRM | ~$150/mo |
Combined stack vs GoHighLevel
Plus separate usage fees for SMS, calls, and AI
Which Features Come With Which Plan?
Every plan includes the core platform (CRM, funnels, email, SMS, scheduling, automation). The differences are at the top end: Starter ($97) covers the basics with 3 sub-accounts; Unlimited ($297) adds API access and unlimited sub-accounts; SaaS Pro ($497) adds white-label rebilling and SaaS Mode. See the full pricing breakdown for details.
Explore All Features Free 30-day trial with full access to every toolFrequently Asked Questions
What features does GoHighLevel include?
GoHighLevel includes CRM and pipelines, email and SMS marketing, funnel and website builders, automation workflows, appointment booking, reputation management, social media scheduling, white-label SaaS mode, and AI tools (Conversation AI, Voice AI, Content AI), plus 200+ integrations.
Are all features included in every plan?
The core platform is on every plan. Higher tiers add API access, unlimited sub-accounts, and white-label SaaS Mode. AI tools are billed separately (pay-as-you-go or a ~$97/mo unlimited add-on per sub-account).
Does GoHighLevel have a website builder?
Yes. It includes both a drag-and-drop website builder for full multi-page sites and a separate funnel builder for landing pages and sales funnels, both connected to the CRM.
What AI features does GoHighLevel have in 2026?
Conversation AI (24/7 SMS/chat responses), Voice AI (answers inbound calls), Content AI (generates copy), Agent Studio (custom AI agents), and Reviews AI (auto-responds to reviews). These are usage-billed or available as an unlimited add-on.