Email is where GoHighLevel’s all-in-one design pays off, and where its biggest weakness lives. On the plus side, your email marketing runs inside the same system as your CRM, funnels, and automation, so a form submission can trigger a whole email sequence with zero integration. On the minus side, deliverability out of the box isn’t its strength. Here’s the honest picture of GoHighLevel email marketing.
What You Can Do
🎨 Drag-and-drop builder
Design emails visually with no code, or start from templates. Add dynamic fields to personalize at scale.
🔁 Automated sequences
Trigger emails from CRM events, form submitted, tag added, pipeline stage changed, so follow-up runs itself.
📢 Broadcast campaigns
Send one-off newsletters or promotions to segments of your list on demand.
📊 Analytics
Track opens, clicks, and conversions, and feed that behavior back into your workflows.
The Deliverability Truth
We won’t sugarcoat it: email deliverability is the most cited weakness of GoHighLevel. The built-in sending can land in spam more often than dedicated email platforms if you use it out of the box at volume. The good news is that this is entirely fixable, and the fix also saves you money.
What It Costs
Email is included on every plan, but sending is usage-based:
| Detail | |
|---|---|
| Built-in rate | ~$0.675 per 1,000 emails |
| Your own provider | Connect Mailgun/SendGrid, pay their rate (often far less) |
| Included in plan | The tool itself, on all tiers ($97/$297/$497) |
Model your full monthly cost, email plus SMS and other usage, with our cost calculator.
Getting Started
Connect your own sending domain and provider first, then build one automated welcome sequence triggered by a form submission. To see how email fits with the rest of the platform, see our automation guide and features overview, or the full GoHighLevel review.
Start Your Free 30-Day Trial Test email marketing tied to your CRMFrequently Asked Questions
Is GoHighLevel good for email marketing?
Yes, especially because it’s tied directly to your CRM and automation, so emails trigger from customer behavior with no integration. The one caveat is deliverability, which is weaker out of the box but fixable by connecting your own Mailgun or SendGrid.
How much does GoHighLevel email cost?
The email tool is included on every plan. Sending is usage-based at roughly $0.675 per 1,000 emails through the built-in provider, or far less if you connect your own Mailgun/SendGrid account.
How do I improve GoHighLevel email deliverability?
Connect your own Mailgun or SendGrid as your sending provider, authenticate your domain (SPF, DKIM), and warm up your sending gradually. This is the standard fix and it also lowers your cost.
Is GoHighLevel email better than Mailchimp?
As a standalone email tool, Mailchimp has an edge on deliverability and email-specific features. GoHighLevel wins on integration, email lives with your CRM, SMS, and automation in one system, which matters more for agencies and service businesses.